NYFW: Gretchen Jones

Posted on February 19, 2012


I felt the pulse of New York Fashion Week from around the web as it concluded this past week and took note of fall/winter 2012 previews that caught my attention on two levels: 1) Aesthetic impact and 2) Sustainable design solutions (no matter how small).

[This is Part 2 in a series of short reviews. See Part 1.]

Gretchen Jones Gets Dark and Desert Dreamy

Gretchen Jones NYFW Fall 2012Gretchen Jones Fall/Winter 2012 collection

Gretchen Jones‘ Southwestern desert nomad appeal takes a slightly darker and more contemplative approach in her fall/winter 2012 collection. At her NYFW showcase at Root Drive In on February 8th, models basked in both light and shadows representing the intersection between life and death. This was a decision motivated by the recent loss of Jones’ father, a man whose Apache background according to her conversation with EcoSalon, has deeply informed and impacted her work and aesthetic.

I’ve been following this girl’s down-to-earth style since her Project Runway 8 win, and I love the way she uses her own life and heritage as inspiration. Infused with Native American motifs, ikat prints, basket weaves, and a bit of 1940s New Yorker, her latest collection offers numerous moments of beauty and hope to focus in on. Each piece is made in the USA, and her presentation was completed with felt hats, crackle nails, and turquoise jewelry (from Ruby+George!).

For more info visit www.gretchenjonesnyc.com.

[Photos by John Aquino via WWD.com. View full slideshow here.]

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